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A MILLION THANKS FOR YOUR SUPPORT

On behalf of all Malaysians, we are pleased and honoured to announce that according to the Webalizer Traffic Report as at 29th June 2009, IklanMalaysia.net has just achieved 5.3 million hits! This means all users (visitors) enjoy great value as we progress from strength to strength. This site is currently being monitored regularly and as such, this traffic report would also be updated from-time-to-time for your benefits.

BEST WISHES from OUR BELOVED MALAYSIANS

"IklanMalaysia.net is simple, fast and genuinely free." ~ Y.K.Lim

"I have a love at first sight with IklanMalaysia.net" ~ Kitingan

"Classifieds with a difference! I won't be surprised to see IklanMalaysia.net to be a household name in the local internet industry." ~ Jagjeet

"What I truly like about IklanMalaysia.net is that it is a portal of the people, by the people and for the people. Syabas!" ~ Mior

"I have enjoyed browsing IklanMalaysia.net classifieds as well as posting my products here. Two thumbs up!" ~ Rajeswari

A for Attention
Firstly, a good advertisement has to create that attention. There are different techniques of attention grabbing. Billboards that have out-of-the-ordinary pictures attract attention, mostly to the skin than to the message of the advertisement.

For classified ads, we use one bold headline or title to attract the attention of classified ad readers.

Readers of classified ads are interested in your product. Otherwise they will not be looking at your ad. Thus, you can quickly capture the attention by telling them loudly that you have what they are searching for.

Your product can be a poodle, a Ferrari, a grandfather clock or a massage service. Tell in the title exactly what you have to offer, without any bells or whistles.

Thus you attract reader attention with an attention grabbing headline, which also describes your product in four or five words.

I for Interest
The next step is to make your reader interested in YOUR product. The first thing to tell is the price you expect. If you are giving away your pet for free, say it so.

Good condition 2008 (Car Brand) (Model & CC) Metallic Silver for $ 13,400.

You can also tell the location of the product and other information about the product. Don't make false claims as the responder will be disappointed when he or she sees a product below par their expectations.

D for Desire
This is the stage where the reader is motivated enough to take action to buy the production. Desire can be created in the minds of your readers and they feel like ringing you up, if you do the Interest part correctly. Without making big claims you just create interest in the mind of prospective customer and he or she will be motivated enough to buy from you. In this new age of internet, provide them a picture.

A for Action
First A was for Attention. Between the attention grabbing and action stage, there were two stages interest and desire. This last A part is most important to you. This is stage your customer takes the first step in buying from you.

In a well designed copy, the copywriter suggests, tells or commands to take an action. You end your copy with:

SMS/Call me at ###-012 and ask for Jim so that you can find more exciting things about my sedan. Or visit my website at www.IklanMalaysia.net to see more cute pictures of my bungalow.

The key here is that don’t make people think about an action, instead they are directed to do something. People usually take the action that is suggested to them. They think twice if they sense pleading or commanding. Instead you are subtly telling them to take an action.

This is the basic principle of advertising of all times and will continue to be the same.

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